If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas. But you might be missing something. Many of you forget that one of the most important aspects of selling online is your product description. I see it all the time. Online business owners throw up a product description that does the job — describing the product — but doesn’t actually sell […]
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