In a previous article entitled how to command premium prices for your small business, I emphasized the importance of coming up with a unique selling proposition for your products and services. A good USP grants you the ability to charge a premium for the products that you sell. Once you’ve pinpointed the strengths of your company and can effectively convey that message to a customer, it’s now time to search for your pricing sweet spot. While there’s no magical formula or quick solution to finding the right price, the techniques outlined in the article below will allow you to eventually […]
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