How To Find The Optimal Price To Charge For Your Products
In a previous article entitled how to command premium prices for your small business, I emphasized the importance of coming up with a unique selling proposition for your products and services. A good...
View ArticleDo You Need A 1800 Toll Free Number For Your Online Business?
Most small business startup books recommend that you obtain a 1800 number for your business, especially if you are running an eCommerce store. But these days, long distance calling (including...
View Article6 Ways To Speed Up The Loading Of Your Website
Your website could be the most beautiful site in the world but it does you no good if it takes forever to load. Let’s face it. People are impatient and a slow website prevents potential customers from...
View ArticleCommon Mistakes New Online Store Owners Make That Prevent Them From Ever...
After answering questions and critiquing online stores for over 4 years on this blog and running an online store course for the past year, I’ve noticed many common patterns and mistakes that new shop...
View ArticleImproving Mobile Checkout – Why You Should Turn Off IPhone AutoCorrect
One of the reasons new entrepreneurs are hesitant to start an online store is because they fear the customer support. Steve, am I going to have to install a support line for my shop? I’d rather not...
View ArticleWebsite Migration: The Risks Involved And How Not To Screw It Up
The ecommerce platform that you choose for your online store is an important decision you need to make early on. If you choose a platform that is too simplistic, it will hurt you later on down the line...
View Article5 Ingenious Sales Tactics That Disney World Uses That Can Be Applied To Your...
My family and I just got back from a 2 week vacation to Disney World in Florida and a 7 day Caribbean cruise that went to Haiti, Jamaica, Grand Cayman, Cozumel and we had a great time! This vacation...
View ArticleHow Adding A Payment Plan Can Affect Your Sales – The Good, The Bad And The Ugly
Are you considering adding a payment plan for your digital product or service? Then you must consider these pros and cons before you pull the trigger. When I first launched my Create A Profitable...
View ArticleShould I Buy A Cheap SSL Certificate Vs A Name Brand Like Verisign Or...
I haven’t had to deal with SSL issues for over 5 years now. When I moved my websites over to dedicated hosting several years ago, I purchased a cheap SSL 5 year certificate from GoDaddy for $10/yr and...
View ArticleThe Best Online Shopping Websites Use These 9 Pages To Improve Customer Trust...
When you first launch your niche online store, it’s highly unlikely that your visitors will be familiar with your brand when they first land on your site. After all, your little shop probably doesn’t...
View ArticleHow To Build A Brand That People Trust And Differentiate Your Product
The biggest problem that I see with brand new ecommerce entrepreneurs is that they don’t spend enough time on product differentiation. They’ll use tools like Jungle Scout or Long Tail Pro to find a...
View ArticleMy Low Cost Website Redesign That Increased Conversion Rates 42% In 7 Weeks
Doing a complete website redesign of my online store has been on my “to do” list for a very long time, but I could not get myself to pull the trigger because it was never a priority. Here’s the thing....
View ArticlePayPal One Touch – How This One Feature Increased Mobile Conversion Rates By 31%
A while back, I posted the results of my most recent website redesign. And while I managed to increase the desktop conversion rate by over 42%, the gains for mobile and tablet were much more modest. At...
View ArticleHow To Build A Search Engine For Your Online Store
A lot of online business owners focus so much on getting traffic from the search engines and optimizing for Google that they completely neglect the search bar for their own website!. And more often...
View ArticleWeb Design And Development – 7 Tweaks That Drastically Increased Our Online...
Sometimes a seemingly insignificant change to your web design and development and/or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort...
View ArticlePoorly Designed Websites: 9 Mistakes Ecommerce Store Owners Make (And How To...
As part of running my online store course, I’ve seen more than my fair share of poorly designed websites. But here’s the thing. Designing a high converting website is one of the hardest aspects of...
View ArticleShopify Google Analytics – An Easy To Follow Guide For Ecommerce Store Owners
Shopify Google Analytics is an extremely powerful tool for visualizing how visitors interact with your ecommerce store. And with this data, you can make actionable changes to improve your sales and...
View ArticleHow To Increase Your Amazon Sales Rank By 209% With A Simple Photo Tweak
As you probably know, the photo you choose for your Amazon listing can mean the difference between losing a customer vs making a sale. And more importantly, the quality of your photo determines whether...
View ArticleHow Heat Maps And Scroll Maps Boosted Conversions For Our Online Store By 9.3%
When it comes to running any online business, tracking visitor behavior and testing your conversion funnels are essential for improving your sales. Most webmasters rely on the free tool, Google...
View Article8 Product Photography Lighting Tips To Take Amazing Photos
Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is, if you’ve been struggling...
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