Shopify Google Analytics is an extremely powerful tool for visualizing how visitors interact with your ecommerce store. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data. In addition, many of the options are not well explained. Now as an engineer, I can appreciate having all of the extra control and the expanded feature set. But after teaching my ecommerce […]
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