The biggest problem that I see with brand new ecommerce entrepreneurs is that they don’t spend enough time on product differentiation. They’ll use tools like Jungle Scout or Long Tail Pro to find a profitable niche that’s not that competitive. But then they’ll go out and sell the exact same product as everyone else. People who find good arbitrage opportunities this way will often do well for a short period, but it’s just a matter of time until copycats and competitors eventually eat away at their margins. And because there is no brand recognition or a solid foundation, there’s nothing […]
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