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PayPal One Touch – How This One Feature Increased Mobile Conversion Rates By 31%

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A while back, I posted the results of my most recent website redesign. And while I managed to increase the desktop conversion rate by over 42%, the gains for mobile and tablet were much more modest. At the time of the redesign, my tablet conversion rate was up 25% year over year and my mobile conversion rate was up 21%. Even though I was happy with these gains, switching to Paypal One Touch made them even better! Editor’s Note: Click here if you want to get the nitty gritty details about my website redesign and exactly what I did to […]

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